Heather Adams is the founder and CEO of Choice Media Communications. A self-proclaimed pop-culture junkie, Heather leads Choice’s impressive team of women as they serve preeminent voices in publishing, government, lifestyle, entertainment, business, and faith-based arenas. Heather is a widely recognized communications expert and savvy strategist, but that’s not what first comes to mind when people who know her think of her. When today’s most respected journalists, editors, producers, authors, and other personalities at outlets including “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, Redbook, HuffPost, Southern Living, USA Today, Forbes, and more think of Heather, what first comes to mind is genuine, long-term friendship.